Every feature.

One tag, one price, no features held back. Here's exactly what you and your dog get.

A proper profile for your dog.

Set it up once at claim, update it whenever you like. Everything a finder or a vet might need, all in one place.

What you can add

Every field is optional. Add what you're comfortable sharing - nothing more.

Name Photo Breed Colour Gender Date of birth Weight Bio Friendly with people Friendly with dogs Friendly with cats Neutered Health notes Microchip number Motivated by treat, toy, or both Favourite treat Favourite toy Vet details

Found in seconds, not hours.

No app to download, no QR code to scan and hope. A finder taps the tag with any phone and the alert is already on its way.

📲

Instant SMS alert

The moment a finder taps the tag, you get a text. No waiting, no checking an app - it lands like any other message.

📍

GPS location included

The alert carries the finder's location at the moment they tapped, so you know roughly where to head straight away.

🔑

Magic login link

Tap the link in the email and you're logged straight in. No password, no PIN to remember in a panic. Valid for 24 hours, single use.

💬

Private messaging

Chat with the finder through the platform. Your phone number and email stay private on both sides, always.

🏷️

One tap, no friction

If your dog isn't reported missing, the finder presses a single button to alert you. If they are, the alert fires automatically.

🔐

Your details stay private

A finder never sees your phone number or email. Contact only ever happens through Lost Then Found.

The whole family, not just one person.

Add as many contacts as you like at no extra cost. Partner, parent, dog walker, house-sitter - everyone who should know the moment your dog is found gets alerted at the same time.

👥

Everyone alerted at once

When a finder taps the tag, every contact on the account gets an SMS and email simultaneously. No relying on one person seeing their phone.

No crossed wires

The moment someone logs in and starts talking to the finder, everyone else gets a short message letting them know it's being handled. The finder only ever deals with one person.

If no one answers, the plan doesn't stop.

Most alerts get a reply in minutes. For the times they don't, the finder isn't left standing in the street wondering what to do.

01

Alert sent

Both contacts get an SMS and email the instant the tag is tapped, with the finder's location.

02

Resend if no reply

If a few minutes pass with no response, a resend button appears on the finder's screen automatically. One tap sends a fresh alert.

03

Nearest vet, just in case

If there's still no response, the finder is shown your dog's registered vet plus the nearest vet to their own location. One tap confirms where they're heading and lets you know.

A whole network looking out, when it matters most.

If your dog goes missing rather than just found wandering, you can do more than wait by the phone.

🚨

Report missing

One form from your dashboard. Add a postcode and where they were last seen, and your dog appears on our public missing page straight away.

🏥

Alert local vets and shops

We search a 10 mile radius of registered vets, groomers, and pet shops. Pick who to alert and we'll email them on your behalf - no spam, one alert per business per incident.

🌐

A public missing page

Shareable on social media to widen the search. Anyone who's seen your dog can find their way back to you.

£12 once

Delivered. No subscription, ever.

Dog profile Instant SMS & email alerts GPS location Dual contacts Private messaging Lost alert network
Get your tag for £12 →

Lost or damaged your tag? Your first replacement is free - just pay postage. Your profile, URL, and settings stay exactly as they were.