About us.

Where this came from, what it's for, and why it's built the way it is.

It started with Wilson.

Wilson is a dachshund. He's about the length of a baguette, has approximately zero road sense, and an unshakeable belief that every open door is an invitation. He's never actually tested that theory. But the thought of the first five minutes if he did felt like enough reason to build this.

The obvious solution was an NFC tag. Tap the tag with a phone, get the owner's details, everyone goes home. Simple. But every option we found either wanted a monthly subscription just to send you a text, or made finders scan a QR code and hope for the best. Some didn't even notify you in real time. You'd just hope someone logged in and checked.

That felt wrong. The notification is the whole point. It shouldn't be a premium feature. And it shouldn't cost £40 plus a year to get a text saying your dog was found.

So this got built. £12 buys the tag, delivered. The profile, the SMS alert, the GPS location, the messaging - all included. The URL on the tag is permanent. No subscription, no renewal, no features held back.

Lost Then Found is built by someone who owns a dog and got tired of seeing smart tag services charge a monthly fee for something that should just work. One fair price. Everything included. Wilson doesn't come with a subscription. Neither should his tag.

The inspiration Wilson the dachshund

Wilson, dachshund.

Impeccable taste, no road sense, deeply suspicious of the postman (sorry, Jay). Currently wearing tag number one.

What we stand for.

01

The finder experience is everything.

Someone finds your dog on a wet Tuesday evening, phone in one hand, collar in the other. Tap the tag. No app download, no form. One tap to alert.

02

Your number is never shown to a stranger.

Contact happens through the platform. Neither side shares personal details unless they choose to.

03

One price means one price.

£12, delivered. Everything included. No subscription, no renewal, no upgrade prompts. Replacements are just postage.

04

GDPR isn't just a checkbox.

No data leaves the site. No third-party analytics on profile pages. Real opt-ins. Delete everything in three clicks.

05

The tag works forever.

The URL never changes. Update your number, move house, get a new phone - the tag still works. If this service ever closes, we'll give everyone enough notice to move.

06

Dogs only. Properly.

Built for dogs, tested with dogs, thought about from a dog owner's perspective. Not dogs plus cats plus your keys plus your wallet.

The honest bit.

What this is

  • A small product built with care, not a side project
  • Priced fairly and transparently
  • Built by someone who owns a dog and found the alternatives overpriced
  • Built to help - no subscription, no renewal, ever
  • Built to last - not to be sold, acquired, or shut down

What this isn't

  • VC-backed, investor-driven, or chasing growth metrics
  • Something that will introduce a subscription later
  • Built to collect and monetise your data
  • Going to become a cat tag service (dogs only, it's what we know)
  • Trying to be the biggest - just the most useful
Get a tag for your dog