£12 delivered - no subscription, ever

Lost doesn't last long.

Tap to find. £12 once, no subscription. When a finder taps the tag, you get a text with their location instantly.

🏷️£12 once. No subscription. No renewal.
📱No app needed for finders
📍GPS location sent on alert
🔒Your number stays private

Getting home shouldn't cost a monthly fee.

Most interactive pet tags charge monthly for features that should just be included. That felt wrong to us. £12 once, then nothing - forever.

📵

No app for finders

Tap, see the profile, press one button. Nothing to install, no account needed.

🔒

Your number stays yours

Strangers reach you through the platform without ever seeing your number.

♾️

The URL never changes

Update your details, change phones, move house - the tag still works.

💷

One price. Everything included.

Profile, SMS alerts, GPS, finder messaging. No tiers. Replacements are just £2 postage.

🔔

Lost alert network

Report your dog missing and we alert registered vets, groomers, and shops within 10 miles. No other tag does this.

🐶

This started with Wilson.

Wilson is a Dachshund. Small, fast, and deeply unreliable in open spaces. Every tag we tried either wanted a monthly fee or didn't work reliably. That felt wrong. So we built this instead.

Read why →
Order online for £12 delivered, or pick one up from a partner vet or pet shop near you.

Get a tag for your dog.

Five minutes to set up. After that, you don't think about it until it matters.

Register your interest → Find a stockist

£12 delivered. No subscription, no renewal. Replacements are just £2 postage.